Boomer Groups - Qualitative Insights Into The Baby Boom Generation

Sharon K. Ray, Principal of Boomer Groups and founder of Ray Research, Inc., offers a deep understanding of the psychology of the marketplace and its consumers, as well as over 25 years in the field of qualitative and contextual analysis. As a Boomer herself, she brings added insight into the sub-text of what Boomers are saying, doing and needing vis a vis products, services and advertising. Sharon has held research posts at Market Facts and Needham Harper and Steers Advertising. She has headed Ray Research Inc., her own consultancy, since 1979, providing qualitative research and planning expertise to some of the largest advertising agencies and corporations in the country, including:

Downtown Partners Chicago
DDB Chicago
Euro RSCG
Young & Rubicam
Ackerman McQueen
Anheuser Busch/Busch Entertainment
Illinois St. Andrew Society (pro bono)
McDonald's
McDougal Littell, a division of Houghton Mifflin Publishing
Morton Salt
Quaker Oats
Ralston Purina
State Farm Insurance
Unilever
Walgreens, among others

Sharon is a member of the National Association of Women Business Owners, American Marketing Association and Qualitative Research Consultants Association. She also serves on the Winnetka, Illinois, Caucus Council and the Illinois Saint Andrew Society Executive Committee and Board of Governors.