Boomer Groups - Qualitative Insights Into The Baby Boom Generation

Sharon K. Ray, Principal of Boomer Groups and founder of Ray Research, Inc., offers a deep understanding of the psychology of the marketplace and its consumers, as well as over 25 years in the field of qualitative and contextual analysis. As a Boomer herself, she brings added insight into the sub-text of what Boomers are saying, doing and needing vis a vis products, services and advertising. Sharon has held research posts at Market Facts and Needham Harper and Steers Advertising, Chicago. She has headed Ray Research Inc., her own consultancy, since 1979, providing qualitative research and planning expertise to some of the largest advertising agencies and corporations in the country, including:

Quaker Oats
McDonald's
Morton Salt
Walgreens
Anheuser Busch/Busch Entertainment
Unilever
Ralston Purina
State Farm Insurance
Abbott Labs
DDB Chicago
Young & Rubicam
Euro RSCG
Downtown Partners Chicago
Ackerman McQueen
Illinois St. Andrew Society (pro bono)
McDougal Littell, a division of Houghton Mifflin Publishing
Corbett Healthcare Advertising, among others

Sharon is a member of the National Association of Women Business Owners, American Marketing Association and Qualitative Research Consultants Association. Recently relocated to Spokane, Washington, Sharon is a member of Leadership Spokane's Class of 2012.