Boomer Groups - Qualitative Insights Into The Baby Boom Generation

Our Focus: Strategically Targeting The Boomers

The Baby Boom Generation, those born between 1946-1964, is the largest, fastest growing and most affluent demographic group the United States has ever seen. Leading Edge Boomers, born between 1946-1955, continue to re-write life's rules and are now in the process of re-defining middle age and their upcoming 'golden years."

Consider these facts:

Boomers are 77.4 million strong, and every 8 seconds another Boomer turns 50 ------ 10,000 50 year olds are created daily!
That segment of consumers 50-64 years of age will increase 50% by 2015, growing seven times faster than any other age group.
Boomers have money to spend with $400 billion dedicated to entertainment and apparel in the last year alone.*
Leading Edge Boomers:

Own more than 70% of U.S. financial assets
Control 70% of U.S. households
Purchase 80% of luxury travel
Purchase 61% of all new cars and 48% of all luxury cars
Eat out 3X+ a week
Account for more than $2 trillion in income
Account for 79% of home ownership
Watch more television and read more newspapers than any other demographic group.*

* Source: AARP

The Rumbling of Baby Boomers is Turning into a Roar!

The Baby Boom Generation has always made its influential presence known…just think Hula Hoops…The Beatles…Woodstock…Botox. However, much of this segment is currently being overlooked by traditional 18-49 year old targeted marketing and messages --- even though this group’s sheer size and impressive purchasing power holds tremendous marketing and advertising opportunities. This is particularly true for the 50+ year old consumer whose unique wants and needs continue to evolve.

Businesses that expand their understanding and effectively market to the needs and nuances of this generation will prosper. Let Boomer Groups help you frame your message or product to capture this segment.