Hear What Clients Are Saying
"I have worked with Sharon for over eight years on clients including
McDonald’s, Wrigley, Unilever, Novartis and JC Penney. Sharon is an extremely
skilled moderator who demonstrates a great depth of consumer understanding and
insight. She partners effectively with Agency and Client throughout the process,
through study design, research execution and analysis and final reporting -- all
with the goal of ensuring we meet our research objectives. Projects have covered
a broad range of topics - - from category landscape exploration to the
development and evaluation of communications strategies, product and brand
positionings, creative executions and product packaging. In addition to
delivering direct, clear and comprehensive reports, Sharon is a true joy to work
with."
Margret Conley Director, Global Consumer & Business Insights at McDonald's Corporation
"I've worked with Sharon on and off for over twenty-five years. When I recently had some IDI's that had to be done quickly with some insights that had to be incisive, I knew just who to call. As always, Sharon did a great job with terrific recruiting and interviewing, thoughtful analysis and a clear report. Not only was the client happy, her insights found their way into the advertising."
Debby Johnson EVP, Director of Marketing and Strategic
Planning Ackerman McQueen
"Sharon's strategic thinking and insights across a broad variety of applications were invaluable in developing an understanding of our membership's needs, branding our organization, creating new programs and helping us to double our membership in the process."
Wayne Rethford
President Emeritus
Illinois St. Andrew Society
"Sharon is everything you could ever want in a moderator. We collaborated on
numerous projects where Sharon proved her ability to engage respondents and stay
on topic, as well as her knack to go beyond the guide to probe for insight. She
also provides solid write-ups and strong presentations."
Bill Kehr Former Research Manager Quaker Oats
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